Designing a logo is an art, it requires creative thinking, designing skills, and sound knowledge of theory and scrupulous application. However, logo designing constantly changes with new trends and innovations. It is important for beginners as well as good designers to stay updated with market trends. Let’s see, how trendy and hot will it be in 2021? In this article, we will take you through effective tips moving into 2021 to get a mesmerizing and memorable logo.
In a visual format, the logo reflects the personality and identity of a brand; this means that you have to design a logo to make your brand stand out. But how? Read on to find out.
Be exclusive and clever: A logo is one that helps distinguish a brand from its rivals, so it is significant that the logo stands out from the rest. Here are a few things you should understand before making a start. Do your homework, understand the personality of the brand, its target audience, and the purpose of the logo. If you have a clearly defined idea, designing a logo is very easy.
Write down what you think of the brand; perhaps a mood board has also been formed with an imagination that reminds you of the ideology of the brand. Ensure that your logo should reach a specific audience and communicate the message of the brand properly.
Choose an appropriate logotype: Now you know your brand inside and out, so let’s start. Pick the right type of logo that suits the brand perfectly. Numerous frameworks are accessible such as lettermarks, Pictures & Symbols, Playful minimalism. Such a logotype is ideal for long, multi-part brands that cannot exhibit their entire title as a logo without taking up too much space. For this cause, lettermarks are great at endorsing brand familiarity where long titles hinder it. Further, while pictures and symbols implemented in the logo are often easy to construct and identify, brand recognition is always as easy to create as simple, identifiable artwork.
Moreover, the ultra-chic minimalist logo has amplified in popularity over the years. The modern, whimsical minimalist design executes it with warmth and a sense of humor. If your brand is creative, warm, or charming then this type is right for you.
Your color scheme should be right: When it comes to logo success, color is key. Bright and bold colours can seek anyone’s attention, but it can also look very brash. Each colour has a diverse implication and can expose the nuances of your message. Choose wisely don’t fall into the con of giving the wrong message because of a simple stroke. Research the various effects of colours can have on audiences then shape your brand through emotions. Consider your brand identity and build your colour scheme accordingly.
Strong typography: Fonts in the logo are similarly important as the colour and type of the logo. The typography you choose must complement your logo artwork well. There are so many strong fonts to pick up – there should be a great selection that matches your unique brand.
Serif: This font can be used to form a classic, timeless feel used for logo artwork.
Sans-serif: These fonts are smooth and simplified. Sans-serif fonts are suitable for modern brands proposed to adopt a minimalist feel.
Script: They are free and casual, mimic handwriting ranging from antique calligraphy to graffiti artwork. It can be used to create an antique touch with a modern appearance.
Display: This font is eye-catching and stylized. Clarifying any rigid, clear structure, it explores the limitations of font-type typography.
Keep it easy and flexible: It is significant to have a balanced blend of simple and unique to make your logo interesting, and eye-catching. In the modern age, where the logo will display on numerous devices and social media, you have to design something out of the box. It should look amazing on diverse backgrounds, work for apps, icons, avatars, and prints, and it should be flexible in size. Ease of understanding is a significant component to logo design success as flexibility. Take FedEx’s logo, for example, it is a simple logotype with a twist. The image uses negative space to make an arrow that integrates speed, direction, and accuracy.
Use online resources and tools: There is a giant sea of information online for those in need of some motivation, alliance, or assistance when designing remarkable logos. Pinterest, Freelance Bazar, is a great platform to get inspiration. It can be enticing to open up Photoshop and start designing a logo design immediately but hold the fire. Not only is patience a virtue, but doing some essential tasks before putting the pen on paper will make the creative effort easier.
Publish your work (but don’t expect quick success): With anything successful, it takes time to gain popularity. Graphic design work does not instantly become iconic on its own. A firm’s sales, media activity, and client base will all have a mutual effect on how rapidly any logo is recognized. Once you are happy with your logo, try yourselves, and publish it. It is important to be patient and not quick.
We are happy to help you find a logo design that symbolizes your brand identity. If you want to update your logo design in 2021, follow these 7 expert tips.