In the world of virtual reality, we are now spending more time on social media than in the real world. every act and reaction of our daily life we do through social media and in this way, it becomes a part and parcel of our day-to-day life.
From a usual conversation to business, social media helps us more than anything to share a brand identity, spread out product identity and it also helps a brand to stand out.
Yes! we see online is full of ads, from gaming to Facebooking, we face ads every single time. Some find it irritating but, in the meantime, it is something like a blessing for others. I don’t know your opinion about this fact, but I think it comes with different types of path, we will look at a partial aspect of social media advertising.
In the world of advertising, I would honorably like to mention banners, posters, and other offline advertising materials names. but the fact is, they are going to lose their necessities.
Because Statista says that 4.66 billion users are engaged with the internet. That means half of our total people! And the reason we all know; we do more work online than offline. Just think about our daily purchase history,
Do we have to go outside to buy something?
Because social media makes the world a global village
The world is growing like a global village due to the rise of social media. Through social media, it is now easy to gather millions of people in a place online. so, it is positive news that 72% of B2B marketers are more likely to pay for social media advertising than any other source of it.
And we can face the result, it’s spreading like wildfire. usage of video and story formats are giving air to the fire. And the result is what we all know.
We can feel Social media makes the world something like a global village. Wherever we are, we are now connected to each other Which is only possible through social media.
Social media makes advertising super easy, targeted, and more effective than any other medium. On social media, everyone is connected to a different kind of community. People who like fashion, join fashion related groups, who like sports, join the group which is full of sports lovers.
In this way, when someone creates an ad on social media, the system only shows it to those with whom it may interact. Not so long ago, people used to publish posters, billing leaflets, brochures, flyers, product catalogs to make the brand more accessible to the general public.
According to that, think about how online social media and web advertising makes things easier for ourselves?
How many platforms are included in social media?
As we go about discovering all the secrets of social media advertising, we should learn how many platforms we can use to do this. Many platforms have already been created and more are coming in the future. Let’s take a look at them instantly, here are some ways you can promote brand or product marketing on social media.
- Facebook, Linked In, google+ are on the top of using social media every day. We can do whatever we want through them. That’s why e-commerce retailers take great advantage of them. they share product features and call the attention of people who see the advertising. It is proven that; social media is the number one conductor that drives 31.24 percent of total traffic into websites
- Twitter, Tumblr is called a microblogging platform because it only allows texts to be shared within limited characters. But you can use image specifically onto them if you want to share ads through them
- Instagram, Snapchat, Pinterest are popular image-sharing platforms. Instagram is now also a top priority for advertising and Pinterest in the house of image
- YouTube, Facebook Live, Periscope, Vimeo all are video sharing platforms. there is no need to describe how the videos are used to create ads
You can use any of them included above to promote, share, or direct sell products, services for online business purposes. Conversely, if you own a brick-and-mortar type business, no problem, you still have a huge potential to use social media to make profits.
But how can you effectively create social media ads to get the most out of it?
We have talked about so many things about social media ads but in this period, we are going to give you some important tips that will help you to create the best social media advertising.
Targeted
There are over 3.6 billion people using social media worldwide. It is true that they are all connected under a certain platform but this does not mean that any shared content will go to 3.6 billion on social media.
Everything is now working on through categories, as a social media user, you are also categorized by your continental, country, location, gender, and so on. The system allows you to create targeted ads that will appear only in the feeds of interested people.
You can target specific audiences and can achieve a higher response to the ads in this way. so, don’t forget this step and must target audiences by,
- Custom audiences
- Targeted location
- Gender
- Target by users Interests
Ad types
Different people use social media for different purposes. but the common purposes are marketing, chatting with friends, watching videos and memes, or just scrolling. People don’t want to give a second which is not interested in them.
So, one should have to utilize all the aspects of social media to get a higher response to their ads. Social media offers many ways for marketers to advertise their business and brand, they are.
- Story
- Videos
- Images
- Landing pages
Design
Whatever the ad is, it should definitely look great and interesting. The success of online advertising depends on its appearance. If the viewer does not find any interest in the first look of the ad, they will not pay attention to it.
If you are going to make the design on your own, then you should have some design knowledge on editing, different types of clipping path and so on. Besides, no matter what kind of ads you creating, just remember these options,
1.Quick mind attention with the title
This is so effective, having a bold attractive headline on the ads. Our minds are mostly drawn to beautiful and aesthetic scenes, informative and fascinating texts. Don’t compromise on having tempting headlines in your social media ads.
2.Add text overlay
This is the way people get quick eye contact when they are on social media. It is true that ads created with overlays perform better than those with no overlays.
3.Simple but eye-catching
Above all, Social media ads should be simple and free of text and imagery that are complex to understand. Present the ad in such a way that it easily enters the minds of the viewers and they understand what you mean.
Mobile responsive
Don’t forget, 98% of social media users use mobile phones to access. So, this is one of the most important factors of online advertising. There is no need to have different views for different devices. Check out how the ad will look on social media before it is published.
A strong call to action
Ads are created for a perspective goal; success depends on how many users respond to the ad and complete your desire through that. A strong clear call to action will help you to drive viewers directly onto your website. if the CTA is a mobile number, it will provide you some potential clients who are serious about you.
Ad sizes
Ad size is another crucial subject in social media advertising. You’ve created ads with a lot of sincerity and responsibility, but you’ve noticed that it takes a long time for users to load on the screen.
This is an unwelcome condition for all social media advertisers. One way to avoid the situation that is optimizing ads is by following the proper ad size measurements of specific social media platforms.
However, there is no shortage of written material and videos on this issue and there is no end to knowing. You can check as much as you want to get clear on it. but hopefully, this article will help you at least a few to get started on social media advertising.
