You’ve likely considered social media marketing if you own dental practice and want to increase patient acceptance, improve flow efficiency, and increase clinic flow efficiency. This is prudent and will protect your long-term interest.
Due to greater awareness about the importance of dental health, the global dentistry market is expected to reach $60 billion by 2024. This will lead to more patients and more opportunities for dentists.
Dental website design can be a powerful way to get potential patients’ attention-and teeth –. Many dentists start their day asking the question “Does my dental practice need social media?” Similar to flossing, the answer is always “Yes” and should be done daily.
- Influence Is The Key
Social media marketing, if done correctly, can increase brand awareness and influence buying decisions. According to research, 71% of consumers are more likely to purchase from social media referrals. 78% of these consumers say that social media posts of companies impact their purchasing decisions.
- Establish Credibility And Trust
Online credibility is just as important as offline. Be genuine, consistent, and open. You can build a reputation online using social media channels like Facebook and Instagram.
Are you unsure where to begin? Use the knowledge you have to inform patients about new procedures and treatments and offer your unique insight. This is an excellent opportunity to share your expertise and offer insight into your practice and its staff.
You could upload a 30–a 60-second video about treatment if you are comfortable with the video. You could create a video about dental implants and pair it with informative social media posts.
You can fill the time by asking questions such as “Who is the ideal candidate for a dental implant?”, “What is the procedure?” or “What are the common myths about this treatment?”
Videos are a great way to market to dental specialists, such as oral and maxillofacial surgery. It provides valuable information that is both new and relevant for potential patients.
These posts could contain before-and-after photos of dental implants or text overlaid onto images to provide quick facts.
- Create An Authoritative Brand Voice
It takes time and consistency to build authority in social media about the latest trends and dental practices. What’s the benefit? You will slowly build trust and credibility with your peers. They will also validate your insights through engagement.
Step 1 is to have a constant flow of content on social media channels such as:
- Discussing the most recent dentistry technologies
- Industry experts share educational articles
- Demonstrating how you use new technology and treatments in your practice
- Sharing photos of your team communicating directly with patients (a kind of in-action image of what a patient might expect)
To differentiate itself from other dental practices, every dental practice must have a constant flow of content.
It means being consistent with your best dental websites focusing on relevant content to your brand and your followers’ interests.
While metrics such as reach and engagement will be the most critical, conversions such as new patients or bookings can be quickly realised.
- Use Word-Of-Mouth To Your Advantage
It is crucial to retain patients. Research suggests that a patient will average between $900 and $1,000 per year in general dentist clinic billings.
They will also stay with the same practice for approximately ten years. Not to mention the referrals. This is a patient lifetime value of about $10,000.
This huge number makes it challenging to create a strategy for retaining current patients through social media marketing.
How Can You Retain Your Current Patients?
Keep your patients in mind by staying in touch. Social media marketing is as creative and straightforward as 1-Tooth-3.
You can let your patients know about new treatments and how they can be used. This can also help you to keep them informed.
Another effective way to stay in touch is through dental web design that you send out quarterly. It contains health tips and current news.
How About Attracting New Patients To Your Practice?
Dental websites can influence the purchase decision of a new patient. Word-of-mouth is crucial for recent patient acquisition.
Patients will share your content on social media if it is compelling. This increases your reach (a.k.a. Influence. We’ll discuss driving engagement in a future blog and why consistent, high-quality content is so important.
Paid campaigns are a cost-effective way for dentists to reach patients on Facebook, Instagram and LinkedIn.
These campaigns also allow dental marketing to get new audiences with different targeting tools quickly.
Monitor And Monitor Your Online Reputation
Patients of dentistry trust online review on Facebook and RateMD, among other platforms. According to statistics, people trust online reviews as much as peer reviews.
You can improve the reputation of your dental practice by monitoring online reviews—schedule time to respond to all reviews, both positive and destructive.
Are Negative Comments Essential?
Although it is as much fun as pulling teeth, it is more important for dental marketing expert that they respond to negative comments and positive ones.
You’re not only helping one unhappy patient, but you’re also showing your professionalism and caring for all patients. To learn more, check out our blog post on managing your online reputation.
Social media marketing can be a powerful tool for dental offices, but it requires planning and finesse. Potential and current patients use these platforms, and you should use them to your advantage.