As well phrased by Samuel Johnson, a famous British Author: “What is written without effort is usually read without pleasure”. THE SAME IS true for article marketing. A well developed and targeted article is the foundation to your success. A responsible marketer will put efforts and do proper research to develop effective content; other-wise your whole marketing campaign is worthless. Without a unique and authentic content you cannot generate interest in your target market. In this chapter we will explore ways to craft an effective content. Here are few tips to help you out.
Identify The Purpose Of Your Article
As discussed earlier that an article may serve several purposes. It is essentially important to identify that what you are aiming at. It is the contents of the article that fosters interest in the target audience and they might visit your website by clicking the link provided in the article and might ultimately end up buying your product.
Research And Plan Your Article
Anyone can write articles, but effective marketers conduct research, bring some hot issues, and give reliable and tempting information to the audience. You need to be a good reader and should extensively research for valuable and authentic information that delivers value to your reader. Not only that while constantly putting efforts to study about your topic will make you expert in your field and polish your writing skills and pays you back by increasing your credibility in the eyes of your reader. The more you research the more effective your writing will be. As again quoted by Samuel Johnson; “The greatest part of a writer’s time is spent in reading in order to write. A man will turn over half a library to make a book.”
Know Your Audience
It is essential to give your readers what they want. Identify their needs, their interests. Don’t just bomb them up with bulk of informa-tion sometimes a bit complex and technical for them to understand. It is essential for a marketer to understand that people arrive at your website with an intention of solving a problem, getting a question answered or regarding an opinion on a specific topic. So be focused and NEVER STRAY FROM YOUR TARGET MARKET.
Keep It Simple, Informative And Specific
Always try to use simple language so that your reader can under-stand you and be specific. What good is your article if no one under-stands it? It is useless. Always deliver authentic information to your reader. Never write something that is fake or false just to make your article flashy. Remember that your reader is not a fool and he must be visiting hundreds of other articles too and there is nothing more harmful in online marketing than to lose your credibility. Once you lose it, you can never gain it again and can lose your prospect for ever.
Don’t Write, Always Talk To Your Reader
Never be vague to your reader. Try to use active tense in your writing as if you are talking to your reader.
Proofread And Re-Read
Remember you need to get your article published on websites or to article directories. Do you want it to be full of errors? Your article contents should be free of any errors, ranging from grammatical mistakes, redundancy of words, spelling errors, thus any kind of errors. It is crucially important to proof read your content. If possible get the help of some expert. “Read over your compositions, and when you meet a passage which you think is particularly fine, strike it out”
- Samuel Johnson
The above tips will help you out in creating an effective content for your article. In the next chapter we will explore the tactics which you can incorporate while constructing your article and through which you can generate more and more web traffic towards your website.