If you are a student of marketing or business and interested in knowing how to use the principles of psychology to influence people then this is one book that you must read. This is one of those rare examples where there is a strong correlation between the theory and the practical application. If you are already a seasoned marketer and wish to apply some of the techniques described here then there are some techniques that you should keep in mind as you begin to apply your newly found knowledge.
Science of Persuasion by Robert Cialdini is a book analyzing the psychological underpinnings of human persuasion. The author of this book is Robert Cialdini. Robert Cialdini has been a practicing psychologist for over 35 years. Most of his work has focused on the study of motivation. There are many books on this subject that you can easily find on the bookstore shelves, but this is one book that is different.
This is not about being a motivator. It does not even examine the factors that drive a person to make a decision. It is rather a book on how to understand and apply these principles to influence people in any circumstance. The principles that are covered in this text are especially important because most of us will tend to follow what we believe to be factual truth.
When something is strongly anchored in our beliefs, it becomes very difficult to simply change them. Some people even feel like they are right and go to great lengths to challenge the principles of their persuasion. While this can be both good and bad in terms of building your personal character, this is one area where standing your ground can sometimes get you into trouble. Here are some techniques from the text that will help you understand and apply these principles.
The first principle is known as the power of confidence. This principle states that people become much more likely to listen to an individual if they believe they can trust that person. This is an excellent technique for sales because it gives people something to trust in exchange for something of value. You don’t have to offer anything valuable to gain their trust, just be confident in your abilities and speak with confidence.
The next principle deals with the power of repetition. If you want to influence people you must convince them of something. This can be a hard concept to grasp because most people would assume that a given statement has to have evidence to back up it. This is called persuasion by implication. This is a powerful technique in persuading people because they are much more likely to believe someone who is repeating their views.
Finally, the fourth principle deals with influence. This refers to using the power of suggestion to persuade people to do something. This is the basis of many sales techniques and is the basis of how advertisers persuade consumers to buy their products. This is another tricky technique that can have serious consequences if not used properly.
There are many more principles out there that deal with the science of persuasion. These four are perhaps the most important ones to understand. When you understand these, you will be able to persuade more people and have more influence in general. This is a very useful skill to have.
The more knowledge you have about persuasion, the more influential you will become. It’s a very powerful skill and one you should strive for. You will find that once you master these principles you will find that persuasion becomes second nature. You will be influencing others to help your goals and dreams come true.
It will change the way you see the world around you. You may even go so far as to write it down. These principles are not difficult to grasp and understand. They are simple common sense things. You should be able to apply these principles with ease.
If you take the time to learn these things, your influence will be profound. You will enter into people’s lives with authority and you will be respected. Your arguments will be persuasive and you will always be remembered because of what you say. That’s the power of the science of persuasion.
Science of Persuasion Review – Science of Persuasion: The Psychology of Persuasion by Robert Cialdini
If you are thinking of applying for a Ph.D. in psychology or any other field that deals with psychology then you might want to read this book called Science of Persuasion: The Psychology of Persuasion by Robert Cialdini. This is one of the more popular books on the market right now with many college students wanting to major in psychology after they graduate from college. This is not surprising though as Robert Cialdini’s principles in the book are highly relevant to what college students are seeking to learn in the area of psychology. The main areas of focus in this text are conflict, personality, negotiation, goal setting, and influence.
The science of persuasion starts with a simple observation – the human mind works in a consistent and repeating pattern. What this means is that people are constantly running back and forth between two opposing poles of extreme opinion based on fact and opinion. We have all seen the endless conversations going back and forth between two individuals about an issue. These are nothing more than a mirror image of human psychological power at work; unfortunately, these types of conversations rarely get resolved and usually end in a compromise or a breakdown of communication.
The purpose of this text is to teach students the basics of human psychology so that they can understand this phenomenon in their everyday lives. We are all affected by this process every day of our lives and unless we learn to control it we will always find ourselves in situations that can cause stress, frustration, or even hurt feelings. Learning how to use the power of the mind can change the way that we view the world around us and the people in it. This book is not only a great reference for those interested in psychology, but also is great for anyone who is interested in becoming a successful sales or business professional. Robert Cialdini’s knowledge and techniques in the science of persuasion will benefit anyone in sales or business.
